Digilöylyt is Fellowmind's own IT podcast, built around a sauna theme. I built the brand identity, the logo and its animation, and handled filming and editing for the show's promotional videos, shot on location in an actual sauna, doing the large majority of the hands-on work myself.
Turning a sauna-themed concept into something real for the marketing videos meant filming inside actual saunas, cameras and all, mixing raw Finnish sauna footage with IT ideas like using ChatGPT in a hot tub.
The tone stayed down-to-earth and fun rather than corporate, and the logo carries a steamy, rippling animation that's become the show's signature. Now in season 4 and one of the biggest IT-focused podcasts in Finland, with thousands of plays across its run, guests have included Microsoft Finland's CEO and representatives from Hanken School of Economics, Olvi and Alma News Media.
Filmed inside real saunas. Cameras included, at some risk to the gear.
"Finland's most honest IT industry podcast": guests talk business, AI, IT and life, sauna included.
Even the props are real: a proper vihta and a bucket of water, used on location for the marketing videos shot in an actual sauna.
